Musically, Y107 embraces variety, playing the very best in rock, dance and alternative music. As "Pop" radio (now, CHR, Contemporary Hit Radio) has always been positioned, Y107 plays the #1 songs of the top contemporary artists and is not limited by the confines of country, soft or hard rock, or oldies. As a result, Y107, Nashville's Only "New Music" Station, plays contrasting artists on a spectrum from Sheryl Crow to Van Halen, Janet Jackson to Aerosmith, Boyz II Men to Pearl Jam.
In Promotions, Y107 is actually creating cinematic events. By using creative ideas and exceptional on-air execution, the radio station is going far beyond what could be seen or experienced in the normal course of life in Nashville, Tennessee.
Y107's Journey to the Stars awarded a listener trip to the Oscars, the Emmies and the MTV Music Awards. Fantasy Power Play prizes are sending listeners to: Moscow on a MIG 29 fighter jet; to 7 concerts in 7 cities in 7 weeks; on a $10,000 shopping spree at Bloomingdale's in New York; on a Night-Time Talk Show Tour to see Leno in L.A., Letterman and MTV's John Stewart in New York; and a Day-Time Talk Show Tour to see Oprah in Chicago, Geraldo and Ricki Lake in New York.
In keeping with the SFX Broadcasting track record of success with the best Personalities, Y107 features the best drive-time personalities in non-country radio in Nashville: Danny & Brian in mornings and Gator Harrison in afternoons.
As a result of this approach and Y107's commitment to excellence in Personalities, Promotion and Music, the large listener base of Y107 is comprised of trendy, very active lifestyle people, typically big consumers of everything from concerts to cars, new checking accounts to furniture.
We invite you to be a partner with us as Y107 comes alive in '95
